How we compared
We analyzed the performance of 2,400+ listings on 10 different portals over two years. Metrics: time to sale, enquiry quality, buyer region, price level, hidden costs.
The result: there is no single best portal — but very clear differences depending on what you're selling. An M-level showjumper meets different buyers than a 14-year-old leisure gelding.
ehorses.de — The market leader
| Reach | 5.2M visits/month (DACH + EU) |
| Pricing | Classic €59.98/month · Premium Plus €99.99/month |
| Time to sale | Avg. 28 days |
| Strengths | Reach, international visibility, mobile app |
| Weaknesses | High monthly cost, many low-quality enquiries, listing setup is time-consuming |
Who's it for? High-value horses from €8,000 and anyone selling internationally. For budget leisure horses, the monthly subscription is hard to recoup.
pferde.de — The German classic
| Reach | 1.8M visits/month (mostly DE) |
| Pricing | €59/month · €49/month (3 months) · €39/month (12 months) |
| Time to sale | Avg. 42 days |
| Strengths | Solid German audience, fair tiered pricing for longer runtimes |
| Weaknesses | Hardly visible internationally; listings drop down the list fast |
Who's it for? Leisure horses, school horses, ponies in the German-speaking region. Irrelevant for Dutch or Scandinavian buyers.
caballos-horsemarket.de — The Iberian specialist
| Reach | Specialist audience, DE + ES + PT |
| Pricing | €55.95 (3 months) · €95.95 (6 months) · €155.95 (12 months) |
| Time to sale | Avg. 38 days for Iberian horses |
| Strengths | Highest buyer quality for PRE, Lusitano, Andalusian; flat fee instead of monthly |
| Weaknesses | Not the right audience for Warmbloods & leisure horses |
Who's it for? If you're selling an Iberian horse (PRE, Lusitano, Hispano-Árabe), Andalusian or Spanish sport horse, this is the most efficient single platform.
subito.it — Italian reach
| Reach | ~190M visits/month (Italy, one of the leading classifieds platforms) |
| Pricing | Basic listing free, premium boost from ~€5 |
| Time to sale | Typically 3–8 weeks for Italian sport and leisure horses |
| Strengths | Very high visibility in Italy, ideal for Sella Italiano, Maremmano, Murgese, Haflinger |
| Weaknesses | Italian language required, not a specialist equestrian platform |
Who's it for? Sport and leisure horses with Italian connections or potential buyers across southern Europe. We translate your listing into proper Italian equestrian terminology.
The other portals in our network
We also publish on billyrider.de and Quoka.de (affordable classifieds reach in DE), leboncoin.fr and chevalannonce.com (France), milanuncios.es (Spain), preloved.co.uk (UK), equestrian.ru (Russia & Eastern Europe) plus equinenow.com (international).
Together these portals cost another €80–250 per listing depending on the model — we bundle everything into our flat-fee package.
💡 Specialist portals are worth it
Selling an Iberian horse (PRE, Lusitano, Hispano-Árabe)? Then caballos-horsemarket.de and milanuncios.es reach far more relevant buyers than ehorses. For budget-friendly leisure horses, local classifieds like Quoka.de or billyrider.de are worth it. We book the right portal mix for your horse type automatically.
Facebook groups — underrated
The largest horse group on Facebook ("Pferde zu verkaufen Deutschland") has 187,000 members. A good post there generates additional enquiries from an active community — for free, as a perfect complement to your portal listings.
We publish every horse profile automatically in 20+ country-specific Facebook groups (DE, AT, CH, NL, BE, FR, ES). One of the biggest levers and by far the cheapest channel.
Our recommendation: the 4-platform strategy
From 24 months of data, the most efficient mix:
- ehorses.de — maximum reach, DACH + EU
- pferde.de — solid German audience, fair tiered pricing
- 1–2 specialist portals — e.g. caballos-horsemarket.de for Iberian horses or subito.it for Italian buyers
- Facebook groups — community reach as a free complement
If you do it yourself: plan 6–9 hours for the initial setup. Multiply that by four languages. We build the entire stack for a flat fee — with professional human translations.
Frequently asked questions
Which is the biggest horse sales portal in Germany?
ehorses by far in DACH and across the EU. pferde.de follows at roughly a third of the reach.
What does a listing on ehorses cost?
ehorses uses monthly subscriptions: Classic €59.98/month and Premium Plus €99.99/month.
What does pferde.de cost?
Tiered pricing: 1 month €59/month, 3 months €49/month each, 12 months €39/month each.
Which portal is right for PRE and Iberian horses?
caballos-horsemarket.de is the specialist for PRE, Lusitano and Andalusian horses. Prices: €55.95 (3 months), €95.95 (6 months), €155.95 (12 months).
Is listing on multiple portals worth it?
Yes — multi-portal listings cut sales time by 40% on average. Most buyers search 2–3 portals in parallel.
10 portals, 1 flat fee.
We publish your horse in 4 languages — without juggling accounts, doing research, or stress.
List your horse →